Last updated: December 17, 2025
Overview
The Bluey Supermarket Play Set is one of 2025’s standout kids toys, combining a large multi-level supermarket, interactive features, and favourite characters from the hit Bluey TV show. Inspired by the “Kids” episode, this playset lets children stock shelves, ride the working escalator, ring up groceries, and use the store intercom as they recreate scenes or invent new adventures. Standing over 40 cm tall with exclusive Bluey and Bingo figures and 15+ play pieces, it is designed for children aged 3 and up and provides hours of imaginative role play.
- Includes exclusive Bluey and Bingo figures.
- Over 15 supermarket accessories and play pieces.
- Working escalator and fun store intercom with sound effects.
- Large, sturdy 3-level supermarket design.
What You Get in the Box
Inside the box, families will find the main supermarket structure, two articulated Bluey universe figures, shopping carts, shelves, food items, checkout pieces, and decorative stickers. The playset is mostly pre-assembled, with simple snap-together components and intuitive sticker placement, so set-up time is minimal and kids can start playing quickly. The figures are scaled to work across most other Bluey-branded play environments, making this set a natural hub for an expanding Bluey collection.
The supermarket itself features multiple play zones including the ground floor checkout area, mid-level aisles, and a rooftop café. Each zone offers surfaces and accessories that encourage kids to move the figures around, load carts, “buy” groceries, and tell multi-step stories during play. For parents, the contained vertical design means a lot of play value without an oversized footprint on the living room floor.
Pros and Cons
| Pros | Cons |
|---|---|
|
Large three-level supermarket with strong shelf presence and lots of play zones. Working escalator and intercom add sound and motion for extra engagement. Includes exclusive Bluey and Bingo figures not always sold separately. Over 15 themed accessories for open-ended role play. Sturdy design that stands up to daily use by preschoolers. |
Requires AAA batteries for the sound features (not always included). Small accessories can be a hazard for children under 3 years. Premium pricing compared with smaller Bluey sets. Vertical design may require flat, stable surfaces to prevent tipping during energetic play. |
Play Experience and Educational Benefits
The core play pattern centers around everyday supermarket errands, which kids instinctively understand from shopping trips with parents, making it easy for them to jump into role play. Children can pretend to be customers, cashiers, shelf stackers, or café staff, switching roles and negotiating who does what, which naturally supports social and communication skills. The built-in escalator and multiple floors encourage kids to move figures up and down, plan out routes, and create simple stories with beginnings, middles, and endings.
Fine motor skills come into play as children place small food items on shelves, load carts, and position the figures on the escalator steps. Handling coins, boxes, and pretend groceries helps strengthen finger control used later for writing and self-care tasks. Parents who lean into the pretend shopping theme can also introduce early numeracy and literacy by counting items, naming foods, and acting out simple money exchanges.
Multi-Platform User Impressions
Across major retailers and toy forums, families consistently highlight the size of the set, the fun of the working escalator, and the excitement kids feel when first seeing the supermarket fully assembled. Many parents note that Bluey fans gravitate to this set repeatedly, often integrating other Bluey figures and vehicles to extend play into longer storytelling sessions. A common theme in user feedback is that the toy keeps siblings engaged together longer than many smaller playsets, as there is enough space and roles for multiple children.
Some reviewers mention that the intercom and sound effects become a favorite feature, with kids pretending to make store announcements or call for help at the checkout. Families also mention that while the stickers add nice visual detail, they require careful application by an adult for best results. Overall sentiment is that the supermarket becomes a centerpiece play environment for young Bluey fans rather than a one-and-done novelty toy.
Expert and Parent Takeaways
From an expert perspective, large themed playsets like this Bluey supermarket are especially valuable because they combine familiar real-world routines with beloved characters, which keeps children emotionally invested in imaginative play. The clear zones of the set encourage kids to structure their play around recognizable sequences such as “enter store, shop, pay, eat at café,” supporting early narrative thinking. For parents, the broad open layout makes it easier to join in and scaffold pretend scenarios, whether acting as another shopper, store manager, or a “boss” assigning jobs to siblings.
Practical caregivers also appreciate toys that can grow with the child; younger preschoolers may simply push figures around the escalator, while older kids invent elaborate shopping adventures and mini-dramas. Because it integrates nicely with other Bluey toys, it offers good long-term value for families who already own or plan to buy additional figures and vehicles. With its strong visual presence and interactive features, it also works well as a “big gift” for birthdays or major holidays.
Ideal Age Range and Safety Notes
The recommended age range for the Bluey Supermarket Play Set is generally 3 to 8 years, with sweet-spot engagement from preschool through early primary school. Three- and four-year-olds are drawn to the sound effects, escalator, and simple push-and-play actions, while older kids lean into more complex stories and role assignments. The plastic construction is light enough for adults to move easily but solid enough for daily set-up and takedown, which is helpful in smaller homes.
Because the set includes many small accessories like coins, food boxes, and loose parts, it is not suitable for children under 3 years or for households where younger siblings might access unattended pieces. Batteries are typically required for the intercom and sound features, so parents may want to have fresh AAA batteries ready before gifting to avoid disappointment on first use. Regular checks for loose pieces and placing the playset on a stable surface help ensure safe and frustration-free play sessions.
Who This Toy Is Best For
This playset is ideal for children who already adore the Bluey series and enjoy acting out scenes or inventing their own stories with familiar characters. It particularly suits kids who love pretend shopping, cooking, and café-style play, as they can merge supermarket trips with mealtime scenarios on the rooftop level. Families looking for a single “hero” toy that anchors a wider collection of figures and vehicles will find this set offers a lot of staging space and versatility.
It also works well in households with two or more children close in age because the vertical layout and multiple zones make it easier for siblings to share. Toy rotation systems can feature the supermarket as a core environment, with parents swapping in different figures or props from other sets to refresh interest over time. For gift-givers, it stands out as an impressive, show-stopping present that feels substantial and immediately playable out of the box.
Strong Call to Action
If you want a big, exciting centerpiece toy that sparks daily imaginative play, the Bluey Supermarket Play Set is a top-tier choice for 2025. With its multi-level design, exclusive figures, and interactive features, it offers outstanding play value for Bluey fans and preschoolers who love pretend shopping and storytelling. This is the kind of toy that becomes a “set the scene” favorite rather than a short-lived trend.
Buy the Bluey Supermarket Play Set on Amazon
Prefer to browse similar options? See more Bluey supermarket playsets on Amazon .
